Label Power is proud to announce the Australian release of the Primera LX200 Barcode and Tag Printer.

The new LX200 utilises the latest in monochrome high-speed inkjet printing technology. With 1200 dpi print resolution, This innovative printer has almost six times as many dots per inch as most thermal transfer bar code printers. The LX200 is capable of printing onto labels, tickets, tags and coupons for a wide range of applications, including those in which higher levels of security, confidentiality and durability are required.

Unlike thermal transfer printers, LX200 uses an inkjet print head instead of ribbons. Thermal transfer ribbons leave behind a record of everything that has been printed. In many applications such as healthcare or government, secure collection and disposal of ribbons is required in order to meet confidentiality and secrecy requirements. Inkjet printing doesn't have this challenge and thus can be a far more secure, convenient and cost-effective solution.

The LX200 is shipped with label creation layout software called NiceLabel® SE for Primera which allows the user to design labels. All popular bar codes are supported, including linear and, optionally, 2D bar codes such as PDF417. Fonts as small as 2 points are highly legible and perfectly formed. The LX200 is also compatible with all popular Windows Barcoding, ID Cards and design programs.

An additional benefit of the LX200 is that ink replenishment is fast and easy. Just snap out the used printhead and snap in a new one. 

"For almost two decades, thermal transfer printers have dominated the bar code printer market," said Mark D. Strobel, Primera's vice president of sales and marketing. "But now, our new inkjet-based LX200 is available. For many applications it's a better choice. Inkjet printing has been accepted for virtually all other mainstream applications. With its high-resolution, photo-quality printing, fast print speeds and virtually 100% scannable bar codes, there's every reason why inkjet printing should be a part of this market, too."

Both pigmented and dye-based black inks are available. Pigmented ink works best with plain, uncoated papers for the most economical cost-per-label. Dye-based ink requires glossy, coated paper that costs more but produces the best print quality - important if printing high-resolution photos and 2D bar codes.
"Label Power are accepting orders for this new and exciting product which is supported with a wide range of ex stock label sizes in Gloss and White Synthetic plus a Clear Synthetic stock is also available now" stated James Malone, Label Power Managing Director. "Label Power have trained labelling consultants resident in Brisbane, Sydney and Melbourne to help you select the right Barcode or Colour Printing System for your business needs.

Primera LX200Primera LX200

  • Print Method: Inkjet
  • Print Resolutions: 4800 x 1200 dpi, 1200 x 1200 dpi, 600 x 600 dpi
  • Ink Cartridges: Black (K)
  • Print Width: 0.75" (19mm) to 4.25" (108mm)
  • Print Length: 0.75" (19mm) to 24" (609.6mm)
  • Media Width: 1" (25.4mm) to 4.25" (108mm)
  • Media Types: Roll-fed pressure-sensitive labels, roll-fed tags, fan-fold labels or tags
  • Media Sensing: Moveable see-through sensor for die-cut labels; Reflective for labels and tags with black stripe; Continuous label stock; Preprinted label stock.
  • Supply Roll: 5" (127mm) maximum diameter on 2" (50.8mm) core. Core has additional restrictions – see manual.
  • Ink Level Warning: Calculates actual number of prints remaining based upon ink usage of graphics being printed (patent-pending)
  • Indicator Lights: Power, Ink
  • Controls: Pause, Load/Feed, Unload
  • Operating Systems: Windows® XP/2000/Vista
  • Recommended Minimum System:
    For PC: Pentium® IV computer or better, 512MB RAM, 5GB free hard drive space, USB 2.0 or USB 1.1
  • Label Design Software: NiceLabel™ SE Primera Edition included. Can also be used with most other popular label design software programs.
  • Electrical Rating: 12VDC, 5.0A
  • Power Requirements: 100-240VAC, 50/60 Hz, 60 watts
  • Certifications: UL, UL-C, CE, FCC Class A
  • Weight: 7.0 lbs. (3.2 kg)
  • Dimensions: 10.4"W x 15.5"D x 7.1"H (closed), 17.4" (open)
    264mmW x 389mmD x 180mmH (closed), 442mmH (open)

  • Options: Media Cutter, #74263; Ink Cartridge, #53377

  • $22 anywhere in Brisbane
  • $33 anywhere else in Australia
  • $100 to New Zealand
  • We can also ship international via FedEx, Please email us ( your complete address for a quote

LX200 Download Primera LX200 product brochure here.

LX200 Download Primera LX200 label stock order form.


Please visit and see our great range of digital printers we have to offer!